New
Syndicated Studies
Established
in 2004, Opinion Leaders conducts annual surveys that provide
benchmarks for the performance of many of Australia’s
leading corporations, as seen through the eyes of key influencers.
These reports cover the following industries:
- Banking
- Wealth Management
- Insurance
- Automotive
- Pharmaceutical
- Technology
The annual studies focus on opinions and performance of Australia’s
major organisations within each sector and provide a solid
benchmark for each year and trends over time. Opinion
Leaders’ reports have gained traction as the ‘currency’ for
assessing brand and media relations performance in each of
these markets.
The portfolio of reports is being continuously expanded, starting
with Finance in 2004 and most recently including Healthcare and
Technology. |
|
Deliverables
Customised
presentations are made to all clients, covering both quantitative
information, that is available to all subscribers, and qualitative
insights that probe the strengths and weaknesses of an individual
company. These qualitative findings and subsequent recommendations
are exclusive to that organisation.
The core survey ranks each organisation against various key
criteria, while the qualitative element is used to explain
why a company occupies a particular positioning, and what can
be done to improve their performance.
|
